What We Do
GrayHouse helps campaigns make smarter strategic decisions by turning data into actionable insights.
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Capture the full picture of the electorate with multi-mode polling designed to reach low-engagement and hard-to-survey voters.
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Rapidly test and refine messaging using randomized control trials (RCTs) —the same format as a medical trial— to pinpoint exactly what persuades and what doesn’t
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Utilize predictive modeling and data-driven strategy to optimize targeting, maximize resource allocation, and ensure every decision is backed by high-quality, reliable data.
1
Multi-Mode Polling
We blend live calls, SMS-to-web, and online panels so you reach voters where they are most likely to engage. By capturing low-engagement audiences and weighting for true likelihood to vote, our polling delivers faster, more accurate insights—ensuring no critical segment slips through the cracks.
2
Rapid Message Testing
We use randomized control trials (RCTs) for message testing to quantify exactly which ads, messages, or talking points actually shift opinions. Results arrive rapidly, helping you adapt quickly to the news cycle, maximize your budget, and focus on what truly resonates.
3
Predictive Modeling
We build data-driven voter scores to pinpoint persuadable audiences and tailor outreach. From turnout propensity to issue-specific leanings, our models help you spend resources more effectively—highlighting exactly who to target and how to move them.
4
Qualitative Research & Focus Groups
For deeper insights beyond the numbers, our team conducts in-depth interviews and focus groups. We reveal the emotional triggers, hidden objections, and motivations that polling alone might miss—adding a vital human element to your strategic decisions.
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Data Science Applications
From data acquisition to dashboarding and data visualization- we offer services to equip you with high quality, reliable data, and applications to ensure you have the insights you need—when and where you need them.
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Political Consulting
We provide data-driven political consulting tailored to the needs of your campaign. Whether it’s optimizing voter outreach, refining messaging, or structuring a data-first strategy, our team ensures every decision is backed by actionable intelligence.
Founder
Landon Wall
Landon Wall is a pollster and political strategist who has built the data and analytics operations of dozens of campaigns across the country, from competitive local races to high-profile national contests.
As the founder of GrayHouse, Landon developed one of the most accurate polling methodologies of the 2024 cycle, leveraging a multi-mode approach that blends live calls, SMS-to-web, online panels, and advanced weighting techniques to capture hard-to-reach and low-engagement voters. His methodology proved to be one of the few that accurately projected key election outcomes.
Beyond polling, Landon specializes in predictive modeling, message testing, and voter targeting, ensuring campaigns maximize their resources with data-driven, evidence-based strategies.
Landon’s work goes beyond just data—he provides campaigns and advocacy groups with strategic consulting to navigate shifting political landscapes.
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